> ## Documentation Index
> Fetch the complete documentation index at: https://polar-rishi-raj-jain-patch-2.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

## Sales Metrics

Polar offers a professional metrics dashboard out of the box. So you can stay focused on increasing revenue vs. how to measure it.

<img className="block dark:hidden" src="https://mintlify.s3.us-west-1.amazonaws.com/polar-rishi-raj-jain-patch-2/assets/features/analytics/overview.light.png" />

<img className="hidden dark:block" src="https://mintlify.s3.us-west-1.amazonaws.com/polar-rishi-raj-jain-patch-2/assets/features/analytics/overview.dark.png" />

**Missing any metrics?** [Let us know so we can add it.](https://github.com/orgs/polarsource/discussions/categories/feature-requests)

### Filters

You can easily slice and dice metrics with the filters below.

### Period

Change the time period in the X-axis to one of:

* Yearly
* Monthly
* Weekly
* Daily
* Hourly

### Timeframe

You can choose a date range to view all metrics for.

### Product

By default metrics reflect the total across all products. However, you can specify individual products or subscription tiers to filter metrics by.

## Metrics

### Revenue

How much revenue you've earned before fees.

### Orders

How many product sales and subscription payments have been made.

### Average Order Value (AOV)

The average earning per order, i.e revenue / orders.

### One-Time Products

Amount of products sold.

### One-Time Products Revenue

Amount of revenue earned from products.

### New Subscriptions

Amount of new subscriptions.

### New Subscription Revenue

Amount of revenue earned from new subscriptions.

### Renewed Subscriptions

Amount of renewed subscriptions.

### Renewed Subscription Revenue

Amount of revenue earned from renewed subscriptions.

### Active Subscriptions

Amount of active subscriptions (new + renewed)

### Monthly Recurring Revenue (MRR)

Amount of revenue earned from active subscriptions.

### Checkouts

Number of created checkouts.

### Succeeded Checkouts

Number of successful checkouts, i.e. checkouts that lead to a new order or subscription.

### Checkouts Conversion Rate

The percentage of successful checkouts out of all created checkouts.